Rachel Hodrick
Design manager but my team’s favorite supporting character.
Product Design and Marketing to Target Premium International Retailers
An owner-operator DTC accessories brand wanted to acquire premium international stockists. I served as both product designer and as social media marketing manager.
Outcomes
- Secured placement in 3 international retail doors: Kith Paris, Kith Tokyo, Atmos Tokyo, Kith New York, Atmos New York;
- Brand invited to and attended New York Fashion Week in 2023
I conducted and presented analysis of competitor brands and the product line of target stockists. With the brand owner, we identified the precise aesthetic and positioning signals to resonate with the target retail partners. I designed a line of small leather goods to support the brand's positioning and developed a catalog of aspirational product photography and social media content that elevated perceived brand value, creating the visual proof of concept that outreach to international buyers demanded.
The strategy delivered repeat placements with KITH (Paris, Tokyo, New York) and Atmos (New York, Tokyo) and an invitation to New York fashion week Spring/Summer 2023.