2027 Athlete*
UX/UI Design, Print Advertising, BrandingThis micro concept collection aims to meet the physical and emotional demands of the athlete of 2027. Using black dancers as a inspirational starting point, I determined a color palette through customer interviews, trend research, and analysis of multi-media depicting black dancers. The resulting collection recommends the expanding the colorways of a versatile silhouette to meet the physical demands of the 2027 athlete.