Made by Ciriaco
Fashion
2023
Increasing sales with product design
TL:DR
Made by Ciriaco, a black-owned owner-operator small leather goods brand based in New York City was looking for a cost-effective way to create alternate colorways of its core product line and to reuse a single photoshoot for multiple marketing campaigns.
My designs were shown at NYFW 2023
Two of my bags sold internationally: Atmos Japan, Kith Japan, Kith Paris
Challenges
The Client
Made by Ciriaco, a black-owned owner-operator small leather goods brand based in New York City was looking for a cost-effective way to create alternate colorways of its core product line and to reuse a single photoshoot for multiple marketing campaigns.
Solutions
I conducted competitor research and designed surface graphics for multiple small leather goods. I created visuals for multiple organic social media campaigns and made recommendations on product assortment for pitches to stockists. Ultimately, the bags I designed were carried in Kith at the NYC, Miami, and Paris locations and in Atmos at the NYC and Tokyo locations.
My Designs
